Stuff from a Communications 101 class
You are not your audience. Everyone does not think like you do. Don’t make bad assumptions.
Rhyming or starting each point with the same letter doesn’t make your message more memorable. It makes it seem cheap.
Avoid cliches always. (n.b. We should only get to use some version of “life is a journey” once in our life. Let’s assume you’ve used your chance.)
We probably don’t ever need you to tell us how the dictionary or “Webster” define anything. Never use any version of the phrase “according to the dictionary…”
Avoid using “you” when you mean “I”. (e.g. “When someone yells at you, you feel angry.” should probably be “When someone yells at me, I feel angry.”)
If it’s boring for you to write or say, it’s probably boring for us to read or hear.
Velveeta is not cheese.
Don’t use more words when fewer will suffice.
You can put cream and sugar in your coffee, but you’d be wrong.
Inspire creativity in yourself by getting out of the ordinary routines. Fill your head with new stimuli and then create.
Never read from your notes or recite your own words from memory while speaking. Talk naturally through your ideas.
Never be the hero of the stories you tell.
Find opportunities to reveal your passion and personality in your speaking. But don’t forget to be gracious.